• Lira Kay

There's No Secret. It's Hard. Get Over It!

Updated: Sep 6

Reality check is new spirituality.

When you fail enough with magic formulas to million dollars you will inevitably land into reality of running a business. Whether it's a transformational or creative or spiritual business, you would still have to become straight with yourself and think like an entrepreneur.

When you believe in finding a shortcut and want to bypass the obvious work you have to do to make money in business, you live in constant anxiety. You might go from hype-mentality, "I can have it all" to crippling self doubt, feeling like "something's wrong with me" several times a day.


Every negative response you get from your audience, your clients, your prospects, even your family, triggers a chain reaction that leaves you demoralized and energetically drained. Then you escape that feeling of worthlessness with learning, investing, and hustling more.


Your new coach will boost your self esteem and give you hope to succeed one day... you will celebrate you 'small wins' like a mindset shift or a clarity breakthrough... but no cash.


You'll then move on to a next coach... until you run dry.


You live in a race for instant gratification in business... and it is a dangerous game.


Now not only you exhausted your energy, you had also exhausted your bank account.


Not a pretty sight.


How do I know?

I've been there myself.


It took me a while to land.


The worst thing about believing in finding a quick answer to all of my entrepreneurial troubles was becoming a workaholic and almost loosing my marriage.


I simply had no time for my family because I was constantly searching for perfect success strategy. All the money I made I spent on coaches and trainings. I travelled and lived a 'first class' life-style to break through my money-blocks and feel abundant :)) Something that all of these mindset gurus and law of attraction experts encourage you to do.

It took me a minute to ask myself a question: why is she teaching law of attraction from a crappy apartment with a roommate? Or why does she talk about 'limiting beliefs' and spiritual tantric flow but made her money investing in real estate?


Why these sell from stages gurus teach their magic 23-step formula for selling with PR, or with telling your 'story', or with webinars, but there's another marketing guru that actually sells their stuff?


As I had worked with 'the best' and joined many 7-figure masterminds, I discovered the real truth behind the 'gurus'... most of them week after week, day after day, complain about the shortage of cash!


Yep. As they are selling you the secret road to 7-figures, their spend close to 7-figures on ads and affiliate fees.


And another, popular one, when you join a feminine goddess authentic business sisterhood... you'll find out that it's the same bro's affiliate marketing with a new twist.


They will sell you ClickFunnels and get commission for it. Most of those Inner Circles teach you how to use ClickFunnels, InfusionSoft, Membership sites, or any other automated lead generation machine software, and they sound the same as Brandson's trainings voiced by a female scaling coach.


The problem with that is, that unless you have wast amount of cash to invest in ads, and have an offer that sells like hot cakes to a 'cold audience' (don't mix it up with selling inside your well-nurtured FB group), you will fail, just like most wannabe over-night millionaires do.


Now, how in a midst of being bombarded with the hyped up marketing messages can you personally find your own way to success?


First of all, understand where you desire to 'have something for nothing' (million dollars over night) comes from.


Your deprived of recognition, attention and validation "Inner Child" is longing for a fairytale. You want a happy ending to your rags to riches story.


Instead you must learn to love your self.


Yes, until you accept yourself unconditionally, your 'Inner Child" your ego, your subconscious mind,

will sabotage your efforts to make an honest buck.


The more you deny yourself to be a normal human being, which means, sometimes feeling insecure, powerless, anxious about future, longing for love and acceptance, wanting fun and admiration, dreaming about carefree relationships, bliss and joy despite all of your duties and responsibilities, the more you will resist what it takes to be spiritual.




Reality check is new spirituality.



You heard me say that.

It's because reality is way better that your "Inner Child" thinks.


You actually create your own security (financial security included).

You do have power.

Your future has 50% chance to be bright.



You are probably already loved and accepted somewhat in your life... and you can build on that.

Fun and admiration comes from within. Just don't be so boring and people will admire you!

Joy is not in opposition with responsibilities. In fact, the older you get, the more 'giving back' will make you happy.


You see, your "Inner Child" above anything wants your time. That's all.

Give yourself attention. Every day, all the time.


I have 5 children. And you would know, if you are a parent yourself, that children will never stop needing you. Their whole survival depends on your love. You can't just skip taking care of them, missing their play, food, cuddle time.


You are no different.


Now, when your "Inner Child" is taken care of, you will find how much easier it is to attend to real business.


You are not trying to please your audience, clients, prospects... or proving them your worthiness, looking for validation and approval...

You are prepared to serve them on your own terms.

You create a model that allows a healthy energetic value exchange.


You will expect accountability. From them... and from yourself.


Your work will gain substance.

You yourself will become more direct and courageous.

You will make a bigger deeper impact.

You will become consistent and strategic.


You will do what any successful entrepreneur had done.


You will do the work.



If you wanna do the work with me on your side, check out my Founders Lounge.


It's not for everyone.

Only strong, competitive, ambitious women entrepreneurs need to apply.

Have you been on your path long enough to accept that there's no shortcuts to success?


Had you achieved, broke through, overcome serious limitations in your life, whether it's your upbringing, or life events that made you fight for your space under the sun?


Are you a self made woman?


Do you have a strong undeniable calling to make a difference in other people's life?

Are you willing to heal and master your energy? Are you looking for the next level of mindset work? Are you smart? Are you kind? Are you wise? Are you committed?

Then come on in!


And I'll use my professional business skills and my 30-year experience in healing and teaching thousands of people around the world, to help you do the necessary work.


You can work with me for 12 months or join my intensive 3-month program for kick-ass women (and a few conscious men) crashing it in business.


Learn more here:

Founders Lounge.



Author: Lira Kay

Lira Kay is an international bestselling author, founder of School Of Inspired Life, a professional training center for expert coaches and healers to become world-class and in high demand.

Lira started her life coaching business 7 years ago and successfully led many transformational programs, such as 90 Days to Love, Be Phenomenal: Mindset To Empower, $10K From Monday To Friday and a $100K in 100 Days Challenge.

Her most popular one year programs Advanced Coaches and Healers Certification and Founders Lounge help successful coaches and thought leaders launch their own schools and academies and creates a solid foundation for a 7-figure transformational business.

After traveling the world Lira lives in Walnut Creek, CA with her husband and their 5 daughters. You can learn more about Lira’s work at www.schoolofinspiredlife.com

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