Now It's Time to Double Down on Marketing Training
Updated: Nov 3, 2021
Because without clients you won't be in business! And your clients come to you through your marketing. Makes sense?
So two specific skills you need to master to be able to convert people from the audience into your paying clients, especially high ticket coaching clients.
The skill of powerful communication. That requires compassion... and I'lll explain, why this is not as easy as you think, for most empaths out there.
And the skill of visibility. Which requires consistency. Which is an attitude more than anything else.
Let's go deeper with that!
In the time of crisis people are looking for the ways to cut down their expenses. So naturally, they look at what they had been investing in that isn't the number one priority.
The first thing that goes is the effort you make to put yourself out there. Ads, tech, teams... But, guess what?! Without new leads, new generation of clients you will simply get stuck.
The bigger problem than ads, or team, or tech, could be, that your lead generation systems didn't work very well in the first place. That this situation just highlighted what isn't perfect already.
From my experience of helping coaches get clients after they've tripled, ten timed their prices, I can say, that it takes about the same amount of time and effort to sign any client as to sign a high ticket, 5-figure client. Exactly the same!
So, my first hack for thriving in business, no matter what's happening in the world, is to think about your pricing and your business model. What can you sell that has higher value and a deeper impact?
And, the second question is, who would buy this offer? And how can you reach them?
The truth is, your priority right now is to market better.
So don't cut down on marketing.
In fact, double your marketing efforts!
And, invest into learning and implementing better marketing strategies.
For example, I talked about compassion earlier.
Most empaths, believe they are very good at communication and relationships... but one big thing they are missing, is to be vulnerable, open, and powerful in their marketing.
All the qualities that make them extremely desirable to their clients.
I myself, for example, hid behind my psychotherapy training. It was easier (and safer) to brand myself as a psychologist, instead of coming out of my closet and announce clear and loud, that actually, the reason I ever was such a great therapist, was my intuitive psychic gift I had from my early childhood. My branding team encouraged me to be 'professional' to appeal to serious people who believe in degrees and certifications.
I actually lost my voice the day I decided to make a FB live about HOW I really get results for my clients. When after recovering my voice in 4 days I made my trip to the field next to my house, set up my phone and started my livestream, and did the whole confession video, I realized, that my video wasn't even set to go 'public'. That literally, never happened before!!!
My common sense, and my subconscious mind, both, were against me being my authentic self. I had to see the benefit of sharing my gift... and at the same time, overcome my irrational fear of being rejected or ridiculed for being who I am.
Just to put you at ease, I can now look back and say, 'coming out', was the best move I made for my business.
But to be able to be authentic, real, and imperfect isn't an easy task.
As an empath your whole life was about pleasing people, giving them what they want, being a good girl, compromising and sacrificing yourself. This kind of behavioral pattern sooner or later creates a lot of resentment. So you are now trying to market to people you actually resent.
Many of my clients, empaths and extra-sensitive people, had described this feeling, as I can not trust people with my gift. I've been hurt and rejected so many times before, that I just feel disheartened.
I hope you will appreciate this little hack I will give you to go back out there again...
You want to see yourself in these people. And vice versa. Remember where you are coming from. Your audience are the people who are you, just a few years back.
Would you have compassion for somebody who is suffering as much as you did?
This is it! Here's your reason to forgive people their imperfections and misunderstanding of you. And... make yourself understood, and show the imperfections you still have, so they can relate.
This is a true compassion I am talking about. Not the sweet fuzzy feeling you show people in your positive FB quotes... but real raw call to being courageous.
Being real will be one of the things that will dramatically improve your marketing.
This is just some snippets of what I can personally teach you about conversion and sales. There's more, much more.
For example, visibility.
It requires not just the mindset shift (form feeling entitled to attention, to actually being focused and strategic in your marketing)...
You also need to use automation and technology to be the number one on the market. To consistently attract your clients to you.
Learning curve, again!
Yes, this is something to invest in. Especially now, when it feels tougher than usual to reach the right people and sell your programs.
If you need support with improving your conversion rate and set up organic marketing systems to bring in new generation of clients to you, click the link to learn how we can help you this year.
Join my most popular $100K in 100 Days Challenge that specifically focuses on teaching you marketing that converts (doesn't involve more client avatar or website trainings :))) I know for sure, that doesn't get your money in the bank!).
What we want to do, is to focus on creating solid irresistible offers your audience wants to buy now, and making your offers through non-salesy video posts. I promise, no more magic webinar or sell from stages scripts! (All this stuff is horrifically outdated!!!)
Author: Lira Kay
Lira Kay is an international bestselling author, founder of School Of Inspired Life, a professional training center for expert coaches and healers to become world-class and in high demand.
Lira has been assisting people to transform their lives for almost 30 years, through spiritual healing workshops, psychotherapy, art, international curatorial projects, coaching, speaking and publishing.
Lira started her life coaching business 6 years ago and successfully led many transformational programs, such as 90 Days to Love, Be Phenomenal: Mindset To Empower, $10K From Monday To Friday and a $100K in 100 Days Challenge.
Her most popular one year programs Advanced Coaches and Healers Certification and Founders Lounge help successful coaches and thought leaders launch their own schools and academies and creates a solid foundation for a 7-figure transformational business.
After traveling the world Lira lives in Walnut Creek, CA with her husband and their 5 daughters. You can learn more about Lira’s work at www.schoolofinspiredlife.com