After you've created a high ticket program and packaged it inside an Irresistible Offer (click here to watch how to do that), it's time to get clients and close those sales.
In this article we will focus on Closing High Ticket Sales.
You can read and watch an in-depth training on how to get 3 clients this week here.
Everything I will each you about sales is not what you've heard before.
No scripts, no manipulation or tricks.
I promote sane and practical approach to sales.
Just like you would buy on Amazon... looking for social proof, want to know as much as possible about the product, do your price research, have a brand you feel aligned with...
Why do we like buying online... because everything is up front. We can make up our own mind, without feeling pushed or rushed.
Same with high ticket sales.
Most coaches rely on their relationship skills to woo a prospect into giving them money.
Well, a better way, would be to lead with the quality of your program and a truly a best deal on the block. And that is not about being the cheapest.
Did you know that only 20% of people make buying decisions based on the price?
And did you know, that only 5% of those people go for the lowest price when buying a product?
So a better deal for your prospect is a better deal NOT because you had discounted yourself, but because your OFFER has everything they would possibly want from a coaching program.
I get my clients to sell $1,000/hr coaching sessions because I teach them how to talk about their services without sounding like every other coach in the industry.
BTW, most coaches, 90% of those who had certified, close down their business in the first 2 years, because they can't get clients and make money selling their programs.
So whenever you offer people to 'break through their limiting beliefs and fears that are blocking them', think again. This is not what people would happily pay for.
Communicating the VALUE you provide needs to become the goal of your marketing.
Second thing about selling high ticket, is exactly that. Your marketing.
Two things need to happen before your prospect gets on the call with you.
They need to qualify YOU as their coach and a mentor. And they need to qualify themselves as your CLIENT.
So right now, go on and screen your marketing posts and ads on whether or not you are doing this.
This is why giving tips and teaching people the steps of your signature program does absolutely nothing for your sales.
How your content qualifies you and qualifies them?
With my simple tweaks in marketing message and what do my clients talk about in their videos I get them to attract high level celebrity clients who are able to pay several 5 figure fees for coaching. All of this without giving away freebies or spending insane amount of money on funnels and ads.
Obviously, my clients are superstars, amazing experts with years of experience and ton of credibility. If you are starting from scratch you must build up your brand.
So here is the big secret to overnight success :)
It takes effort, time and money to establish yourself as a guru in the transformational industry. No shortcuts.
Unfortunately, there's no magic formulas to a million followers or a million dollars...
Most overnight millionaires spend about 7 years getting there, and had launched 15 to 53 unsuccessful products and programs before the 'system' they sell to you had actually worked.
From my experience, the 'magic' is not the 3 steps strategy, it's in their willingness to fail and invest in powerful mentors. Most of them will tell you how they succeeded against all odds. When most would give up, they would just keep going.
So what are YOU willing to do and give to arrive to the finish line and tell us your overnight rags to riches story?
You can try to fake til you make it approach, again! I can't guarantee you won't be in the same exact situation a year from here.
A better way would be to RADICALLY change your approach to sales, marketing and coaching.
Begin with SALES, because without a steady cash flow you won't be able to elevate your brand and stand out.
Then focus on POSITIONING yourself above competition. Why would people choose you instead of another big coach out there?
Then OPTIMIZE your programs and client acquisition. How can you save TIME as you serve more and more customers and clients?
You can totally figure it out and do it yourself. I sincerely hope that you do. In fact, I only work with people who are capable of creating their own success.
But... if you are curious about my methods, feel free to reach out and talk with me about my programs, prices and results. Maybe this is something you were praying for.
Maybe I am your answer.
Author: Lira Kay
Lira Kay is an international bestselling author, founder of School Of Inspired Life, a professional training center for expert coaches and healers to become world-class and in high demand.
Lira started her life coaching business 7 years ago and successfully led many transformational programs, such as 90 Days to Love, Be Phenomenal: Mindset To Empower, $10K From Monday To Friday and a $100K in 100 Days Challenge.
Her most popular one year programs Advanced Coaches and Healers Certification and Founders Lounge help successful coaches and thought leaders launch their own schools and academies and creates a solid foundation for a 7-figure transformational business.
After traveling the world Lira lives in Hawaii with her husband and their 5 daughters. You can learn more about Lira’s work at www.schoolofinspiredlife.com