top of page
  • Writer's pictureLira Kay

A Minimalist Business Strategy My PhD Client Was Using to Go From Selling $100/hr to $100K VIPs

The case study I am sharing today is teaching you the MINIMALIST BUSINESS MODEL. It was birthed out of necessity!

In the early days in my business my husband had given me an ultimatum.

He would leave me and my five kids if I don't come back to my family and stop being a workaholic.

He was tired of taking care of everything, while I was saving peoples lives and 'thinking' things and 'downloading wisdoms'.

Not a pretty sight!

For two years in a row I worked with 100 clients per year... but after paying EVERYBODY - my coaches, mentors, teams... I had NOTHING to show for all the months, weeks, days and hours away and an extraordinary focus and effort I put into healing and coaching people daily.

My mind, my energy didn't belong to me.

My priorities were all messed up!

I was a Martyr.

I sacrificed my well-being in order to 'serve.'

I felt valued, even needed and loved.

I felt important.

And I thought that is what my LIFE is all about.

Now, when I coach my clients how to respect their time and their skillset and charge 10, 20 times as much as they do now, I ask them to 'stop working for 'likes'.

Attachment to your own feeling of superiority is costing you your financial abundance.

Let's change that!

There's nothing worse, or more pitiful, than a transformational guru who is rich-on-paper, but BROKE and BROKEN inside.

Many seven-figure woman entrepreneurs confess to their own coaches (inside of the their elite masterminds) how tired and scared they actually feel about their future.

Yes, it all looks glamorous on their banners and ads... but making money had taken its toll on them.

You can see it in their eyes. You can feel it in their body.

I know it, because I worked and coached with them...

The pain is real.

The feeling of success and victory is temporary and superficial.

Comes at the cost.

Is not what it seems.

Only worth it, when displayed and admired by others.

And, both of us, you and me, know, it's not what WE WANT!

If your fees are not reflecting your outstanding expertise and experience in your field - this video training can create a crucial mindset shift for you today. Yes, you can transform your business by picking yourself a healthier business model!

Let’s get you to be officially world-class and in high demand and get you paid accordingly.

My clients learn how to charge 10-20 times as much for their work, go from hugely over-qualified and under-paid, to wildly recognized, respected, and financially rewarded.

Enjoy this deep-dive into my MINIMALIST Business Strategy TM my amazing client Dr.Sofia was using to go from selling $100/hr fitness session in a gym, volunteering and teaching in academia, to launching her own academy and charging $100,000 for her VIP transformational coaching program.

Here we go!

Take notes.

And apply to work with me to create a powerful quantum leap in your own business and life!

Dr Sofia Beloka, went from selling Eu150/hr gym sessions to closing a $100,000 private coaching contract.

Sofia is a Greek, lives in Belgium. When she joined our program, she had PhD and a big list of degrees and certifications, but living in a hustle of selling personal trainings sessions in her local gym. She worked late hours, volunteering and trying to prove herself in the academia and sports industry, without any financial and professional rewards. She was one of a kind, in the men's world: smart, dedicated, but not progressing fast or far enough.

In two years with School Of Inspired Life Sofia had raised her fees, wrote and published a book, started working with celebrities and politicians, became an international speaker and launched her own Influencers Academy.

She teaches her holistic high-performance methodology to students, and works privately with exclusive highly motivated clients. She travels the world, living her dream life, happily married and fulfilled. She asked me to say to everybody, "No matter where you are coming from, you can achieve anything!". You must understand, that not everybody will start charging $100K fees (it really depends on you personally)... but about 90% of our live Mastermind students start selling after 10X their price in a matter of weeks. We teach you how to make money first, so you can invest in launching your brand and scaling your business later.

With us you will gain courage to charge your worth, learn to position and package your unique skillset.

Here is Dr Sofia's testimonial - just at the beginning of our work together - way before her $100K sales :) But enjoy!

Author: Lira Kay

Lira Kay is an international bestselling author, founder of School Of Inspired Life, a professional training center for expert coaches and healers to become world-class and in high demand.

Lira started her life coaching business 7 years ago and successfully led many transformational programs, such as 90 Days to Love, Be Phenomenal: Mindset To Empower, $10K From Monday To Friday and a $100K in 100 Days Challenge.

Her most popular one year programs Advanced Coaches and Healers Certification to help successful coaches and thought leaders launch their own schools and academies and creates a solid foundation for a 7-figure transformational business.

After traveling the world Lira lives in Hawaii with her husband and their 5 daughters. You can learn more about Lira’s work at

105 views0 comments


bottom of page