• Lira Kay

Hidden Costs of Running a Transformational Business Empire

May be when you started your transformational coaching business you had bought into the hype of 'everything is possible!" and 'just go and do it!'... and so on... and right now after years of investing and thinking 'something must be wrong with me' if after all of this I am still not 'there' yet...

let me clarify why it happened and what to do about it, if you are still INTERESTED in doing your soul's work and get paid handsomely for it.


Seth Godin identified why people may make bad choices.

Assess yourself as you read his list of reasons:


Bad choices can be caused by

  • Poor information

  • Shoddy analysis (including cognitive glitches and reliance on sunk costs)

  • Peer pressure

  • Manipulation

  • Hustle

  • Power imbalance

  • Focus on the short run

  • Indoctrination

  • Superstition

  • Unexamined biases


I am not an exception... I've been exactly where you've been and this is WHY I don't do fluff, or hype, or sugar coat any of the work that would, or may, if you work extra hard at it, potentially, take your business to the next level.


I invite all of us to get humble and stop romanticizing success. Read this article to understand 'fear of success' and how to get out of it in 2 sec.


Most people won't make it in business. Not the best, or the most talented will make it... Not even the smartest... or the most hard-working... Life can be utterly unfair...

Are you prepared for operating without 100% guarantees? Playing the long term game?

Do it, invest in your work, in your audience... before they readily reward you for it?


Think about it. Watch the 2 videos where I share very transparently how I failed (and eventually succeeded), and what attitude had helped along and what attitude I had to change, in order to still be in business, still serve my dear audience, still absolutely LOVE what I do and get paid my worth.


Let me know in the comments about your own experience and if you are compelled, apply to step into a program with me.



Pros and Cons of Investing In your Coaching Business (Embarrassing Truth and Lessons Learned)


And another way to understand how to get return on your investment and become a viable successful/profitable woman entrepreneur.




Let me know in the comments about your own experience and if you are compelled, apply to step into a program with me.



Author: Lira Kay

Lira Kay is an international bestselling author, founder of School Of Inspired Life, a professional training center for expert coaches and healers to become world-class and in high demand.

Lira started her life coaching business 7 years ago and successfully led many transformational programs, such as 90 Days to Love, Be Phenomenal: Mindset To Empower, $10K From Monday To Friday and a $100K in 100 Days Challenge.

Her most popular one year programs Advanced Coaches and Healers Certification and Founders Lounge help successful coaches and thought leaders launch their own schools and academies and creates a solid foundation for a 7-figure transformational business.

After traveling the world Lira lives in Walnut Creek, CA with her husband and their 5 daughters. You can learn more about Lira’s work at www.schoolofinspiredlife.com




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